Purpose of the Campaign
The Company is seeking funding to to purchase dried food product supplies to meet the demands of Chinese New Year. As demand for dried food products will usually peak in the months prior to Chinese New Year, this period is when shops start stocking up to prepare for Chinese New Year Shopping.
Typically it takes 5 weeks for goods to reach Singapore from China, and shops usually purchase supplies 6 weeks prior to Chinese New Year in order to ensure ample time for stocking supplies.
About the Issuer
The Company is primarily a distributor of dried food products, such as birds' nest and wild mushrooms. Food products are imported in bulk from China to gain cost advantage and stored in the warehouse in Singapore so that they will always have ready supply to meet demands of customers. The goods are then distributed either directly to consumers via an online platform or through other distributors.
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